Networking is one of the most valuable things you can do as a business owner. Some studies suggest that networking at events can gain companies up to 20% of their new customers, and a networking strategy can also be the key to finding new investors and partners that will help to grow your business. Unfortunately,… Continue reading Quick networking tips for entrepreneurs short on time

Creating a memorable personal brand is not something that happens overnight, but the work you put into it can help you reach your career or business goals. Your personal brand is the way people perceive or remember you. It’s what you are known for. Having a personal brand can help distinguish you in your career… Continue reading How to start a personal brand

On the surface, you look successful. You’ve been climbing up the career ladder with one higher paying position after the next, or your business is growing month-on-month. Yet, your savings are low, and your life goals still lie far out of reach. You may be experiencing lifestyle creep. That’s when your expenses keep increasing along… Continue reading What you need to know about lifestyle creep

Are you missing out on valuable opportunities because your small business can’t afford a fancy PR firm? Organisations of any size can benefit from public relations, and there are many techniques that you can use on your own. In fact, you probably engage in PR as you go about your customer service and other daily… Continue reading Effective PR strategies for small businesses

Copywriting is one of the most important parts of your brand strategy. The copy your business puts out embodies your brand’s personality. Whereas content is a way you reach your customers through blogs, social media, eBooks, or email, copy is the writing you use to call people to action. Well-written copy uses language that speaks… Continue reading Copywriting and branding essentials for your business

For most people, mornings are the most productive part of their day. However, many of us waste some of those precious morning hours just trying to wake up! Then, by the afternoon and evening, we get hungry, tired, or even bored. Why? Well, our brain has already begun to slow down for the day and… Continue reading Ending your friendship with the snooze button

In order to grow your business online, you may be wondering whether you should invest your time and money into Pay-Per-Click Advertising (PPC) or Search Engine Optimisation (SEO). Both have their positives and negatives, but is one better than the other? Admittedly there are lots of opinions on this – and very few are particularly… Continue reading I like PPC and I like SEO – but which is better?

Entrepreneurs are in a challenging situation. They have to be good at so many things but are strapped for time. Most entrepreneurs have limited time, energy, and other resources available to spend on self-development. Yet, at the same time, entrepreneurs are in a position to gain the most from improving their knowledge and skills. It’s… Continue reading Self-development ideas for entrepreneurs

Do some of the finer details about your job and personal life escape you? Are there some things that you seem to continue to overlook? You’re likely frustrated by not being able to get everything right, especially the simple things. It could be that what’s affecting you is a lack of attention to detail. It’s… Continue reading Increase your attention to detail: 4 ways