Happy New Year!
Today marks the first day of the first full working week of 2015. What are you going to do over the next few weeks to give your online presence and marketing a huge boost, setting you up for the year ahead?
Here’s some ideas:
- Get your Social Media sorted out. Are you posting every day? Are you engaging with your followers? Are you on all the platforms or just one or two?
- Is your e-commerce system effective? Make sure your software is up to date, then make sure you have the most straightforward flow from browsing through basket, checkout and payment to dispatch. Ask yourself – is this site layout honestly attractive to customers and is it easy to buy?
- Give your Search Engine Optimisation an audit. Make sure your on-site SEO is as good as it can be, with the right code and the best layout. Make sure that links to your site are helping, not hindering, your progress up the search engine rankings. Make sure you have solid, reliable listings in online business directories, and make sure you have a good selection of reviews.
- Make sure your site is secure. 2014 saw a number of high-profile attempts to hack websites to damage them or steal data. It can be devastating for a business of any size, not just with the immediate effects but with the ongoing data protection and business reputation issues. A big step towards getting your site secure is running it via HTTPS, using a 2048-bit SSL certificate. It’ll provide an encrypted connection between customer and site, give you a potential search engine ranking boost and stop the potential warnings about insecure content that are being mooted for future versions of at least one major web browser.
- Get out there! Promote your business in as many effective ways as you can, including social media, through friends and family, traditional media, viral videos, real-world events, recommendations from satisfied customers, reviews, blogs, links and more!
The links above will take you to some ways we can help.
If you’re looking for the complete web marketing bundle, we’ve just launched the Enbecom Ultimate pack, including SEO, Social Media, Blogging, Analytics and Email Marketing. All for an affordable monthly fee. Take a look!